![]() The tool helps organizations actively manage the environmental impact of digital business models-and in the case of WeTransfer, it pointed to the changes that could reduce that impact quickly. Those conversations led to AWS approaching WeTransfer with a suggestion for using the Customer Carbon Footprint Tool to track, measure and forecast the carbon emissions generated by WeTransfer’s use of AWS. “I’ve been impressed by its strong understanding that a need exists, so we can have a conversation, not about ‘Why?’ but about ‘How?’” “The trust that we have with AWS allows us to say things quite openly,” says WeTransfer’s Chief Executive Officer (CEO), Alexandar Vassilev. In Amazon Web Services (AWS), WeTransfer found a provider ready to help it take that journey. Reducing the carbon impact of business operations and data starts with recognizing the environmental impact digital infrastructure can have-and then questioning the way that businesses use that infrastructure, in order to find innovative solutions. Even though invisible to the naked eye, optimizing those services now will have a positive impact on future emissions.” Moving the conversation on carbon impact from ‘why?’ to ‘how?’ “A mobile-first world makes these things even more urgent, because everybody is using data centers for everything. “People don’t understand that everything they do uses energy-from a video conference to sending an email or seeing an ad-and that energy results in CO2 emissions,” explains Lina Ruiz, director of social responsibility for WeTransfer. Lina Ruiz, Director of social responsibility for WeTransfer The company offers one of the largest interactive ad billboards on the internet. WeTransfer is a global content distribution platform that serves more than 80 million active monthly users, who share and collaborate on creative work across 190 countries. However, digital infrastructure also involves significant energy use. ![]() ![]() Most discussions around reducing carbon emissions focus on physical products and processes. The growth of this highly innovative and rapidly growing business depends on digital infrastructure, connectivity, and data-and these things come with a carbon footprint. These are questions that WeTransfer must find urgent answers to. The global content distribution platform is proving that an innovative digital business can continue to grow globally, at the same time as cutting carbon emissions that stem from increased reliance on data servers.Ĭan a business scale up its operations and usage while scaling down its carbon emissions? Can it decouple its growth from its environmental impact?
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